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Office buildings reflecting clouds, low angle view AAT

 

AAT- Innovation

 

Organization:

 

The UK division of a prestigious international educational membership body with global coverage.

 

Engagements:

 

We introduced a client capture & retention division based on relational membership database providing educational training and professional certification. Within 6 months increased professional membership from £1.2K to £34.2K per month worldwide by designing & implementing a 180° redirection that included a fundamental redefinition of new target markets, strategic re-positioning, and the introduction & design of an approved £570,000 membership benefits package enhancement.

 

We also refocused the company back on the value added growth of its core business by building successful new membership scheme for existing business.

 

Results:

 

These efforts substantially increased retained business by 41% within the first 12 months of implementation.